She should’ve been swinging a racquet on court, not shot dead by her father. Why was she killed? Because Radhika Yadav, a celebrated state level tennis player made reels. Because she wanted to be an “influencer.” Ah, the word that gets thrown around these days like confetti at a wedding—influencer….


Robert Clements is a newspaper columnist and writes a daily column, which has graced the pages of over 60 newspapers and magazines, from a daily column in the Khaleej Times, Dubai, the Morning Star, London, and in nearly every state in India, from The Statesman in Kolkata, to the Kashmir Times in Kashmir to the Trinity Mirror in Chennai.